People On The Move

PEOPLE ON THE MOVE October 24, 2013 Laura Vinci Date added: October 24, 2013 Submission Type: New Hire Current employer: CooperKatz & Company Current title/position: Account Coordinator Industry: Media & Marketing Position department: Marketing Duties/responsibilities: Laura Vinci brings experience supporting clients across different aspects of marketing communications to her account coordinator role on the CooperKatz team. Vinci holds a master of business … Continue reading

The Team

THE TEAM September 30, 2013 Laura Vinci brings experience supporting clients across different aspects of marketing communications to her role on the CooperKatz team. She currently serves as an account coordinator for Gap International, a global management consulting firm, as well as for other agency projects and initiatives. Laura’s work has crossed a range of industries … Continue reading

Blogger Outreach: früsh

Goals: Increase früsh brand awareness. Increase online engagement. Drive früsh trial. Drive sales. Researched blogs and selected them based on distribution area, profession and reach. Developed relationships with responsive bloggers in target geographies, Maintained ongoing relationship with those target bloggers. Bloggers organized and held a früsh Workplace Sampling Party and then published a blog about … Continue reading

Blogger Outreach: InnovAsian

Generate online buzz through regionally specific targeted blogger program. Introduce InnovAsian brand and products to consumers in key SE markets through sampling / experiential events. Engage with bloggers whose followers mirror the InnovAsian target consumer. Leveraging food truck resources, schedule InnovAsian #takeIN deliveries to bloggers’ neighborhoods in key SE markets. Encourage bloggers to plan neighborhood … Continue reading

Press Release: Front Porch, Carolina Churned Ice Cream, Launches Four New Flavors and Adds Two New Retailers to Southern-Inspired Line-Up

FRONT PORCH, CAROLINA CHURNED ICE CREAM, LAUNCHES FOUR NEW FLAVORS AND ADDS TWO NEW RETAILERS TO SOUTHERN-INSPIRED LINE-UP MOORESVILLE, N.C. (May 1, 2013) – One of the fastest growing ice cream pint brands in the U.S., Front Porch® Carolina Churned Ice Cream, recently released four new flavors to their Southern-inspired ice cream line and began … Continue reading

Press Release: Johnson & Wales University Teams Up with Consumer Product Goods Producers to Innovate Recipes

JOHNSON & WALES UNIVERSITY TEAMS UP WITH CONSUMER PRODUCT GOODS PRODUCERS TO INNOVATE RECIPES CHARLOTTE, N.C. (April 15, 2013) – Johnson & Wales University (JWU) Charlotte Campus is leading the forefront of culinary innovation with Front Porch® Carolina Churned Ice Cream and Vedgee™ Fresh from the Garden Tortillas through student competitions, which will be judged … Continue reading