Blogger Outreach: früsh

1

  • Goals: Increase früsh brand awareness. Increase online engagement. Drive früsh trial. Drive sales.
  • Researched blogs and selected them based on distribution area, profession and reach.
  • Developed relationships with responsive bloggers in target geographies,
  • Maintained ongoing relationship with those target bloggers.
  • Bloggers organized and held a früsh Workplace Sampling Party and then published a blog about the party.
  • Total impressions: 666,266
 1 http://www.capitallyfrugaldc.com/2013/07/11/shake-things-up-with-frush/Impressions: 77,265
2 http://fourhensandarooster.com/frush-yogurt-drinkable-yogurt-go-spoonless/Impressions: 13,636

 

 3 http://gocheapgohome.com/frush-drinkable-yogurt/Impressions: 48,041
Untitled http://www.dayngrzone.com/2013/06/10/going-spoonless-with-the-frush-sampling-party/Impressions: 11,846
 8 http://momfavorites.com/2013/06/we-got-our-frash-on-review-giveaway/Impressions: 17,349
 9 http://www.mom-runningonempty.blogspot.com/2013/05/a-bright-spot-on-long-day-frush-threw.htmlImpressions: 9,460
 10 http://www.mommysfabulousfinds.com/2013/06/frush-drinkable-yogurt.htmlImpressions: 45,958
 11 http://mrshealthyeverafter.com/2013/06/06/frush-frenzy-at-work/Impressions: 2,795
 4 http://www.myothercitybythebay.com/2013/06/04/go-spoonless-with-frush/Impressions: 8,100
 12 http://pamdemonium2.blogspot.com/2013/05/frush-office-party-review.htmlImpressions: 2,358
 13 http://katiesperk.blogspot.com/2013/05/frush.htmlImpressions: 21,956
14 http://deniseisrundmt.com/2013/06/06/biztown-goes-spoonless-with-frush/Impressions: 55,408
15 http://runprettyblog.com/my-job-makes-me-laugh-a-frush-review/Impressions: 53,707
 16 http://savvysouthernparent.com/2013/06/06/frush-workplace-event/Impressions: 1,946
 17 http://www.ashsrightdirection.com/2013/06/frush-go-spoonless.htmlImpressions: 8,515
 18 http://www.tickledred.com/going-spoonless-at-work-frush-yogurt-on-the-go/Impressions: 251,012
 20 http://www.shopyellowhammer.com/frush-yogurt-on-the-go/Impressions: 31,953
 21 http://www.yourgirlsandboys.com/2013/06/02/go-spoonless-on-busy-days-with-frush/Impressions: 3,824

*Impressions are combination of monthly page views, backlinks, Facebook fans, Twitter followers, Google+ friends in circles, YouTube video watchers, giveaway entries and samplers.

https://lauraevinci.files.wordpress.com/2013/07/bloggeroutreach-frush1.pdf

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