Posted in June 2013

Blogger Outreach: früsh

Goals: Increase früsh brand awareness. Increase online engagement. Drive früsh trial. Drive sales. Researched blogs and selected them based on distribution area, profession and reach. Developed relationships with responsive bloggers in target geographies, Maintained ongoing relationship with those target bloggers. Bloggers organized and held a früsh Workplace Sampling Party and then published a blog about … Continue reading