Blogger Outreach: InnovAsian

1

  • Generate online buzz through regionally specific targeted blogger program.
  • Introduce InnovAsian brand and products to consumers in key SE markets through sampling / experiential events.
  • Engage with bloggers whose followers mirror the InnovAsian target consumer.
  • Leveraging food truck resources, schedule InnovAsian #takeIN deliveries to bloggers’ neighborhoods in key SE markets.
  • Encourage bloggers to plan neighborhood block party featuring complimentary InnovAsian Cuisine.
  • Event attendees to be served General Tso’s Chicken, Chicken Fried Rice and Sweet & Sour Chicken in InnovAsian branded takeout boxes.
  • Post-event, blogger to post blog about event.
  • Total impressions: 405,599
 1 http://www.jvkom.com/2013/05/innovasian-cuisine.htmlImpressions: 6,714

 

2 http://www.lifewithlisa.com/innovasian-coming-to-a-location-near-youImpressions: 168,433

 

 3 http://momjovi.com/2013/05/takein-dinner-with-innovasian-review/Impressions: 7,832

 

 4 http://www.myothercitybythebay.com/2013/05/28/take-in-delicious-chinese-cuisine-with-innovasian/Impressions: 6,584

 

 5 http://www.reallyareyouserious.com/2013/05/innovasian-food-truck.htmlImpressions: 8,639

 

 6 http://teachme2save.com/2013/04/innovasian-cuisine-dining-is-easier-than-ever/Impressions: 78,693

 

 7 http://www.thesuburbanmom.com/2013/05/16/our-end-of-the-school-year-block-party-with-a-food-truck/Impressions: 103,150

 

 8 http://kellystilwell.com/reviews/food-reviews/innovasian-cuisine-asian-food-dinner-achieved/Impressions: 25,554

 

*Impressions are combination of monthly page views, Facebook fans and Twitter followers

https://lauraevinci.files.wordpress.com/2013/07/bloggeroutreach-innovasian.pdf

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