Blogger Outreach: InnovAsian


  • Generate online buzz through regionally specific targeted blogger program.
  • Introduce InnovAsian brand and products to consumers in key SE markets through sampling / experiential events.
  • Engage with bloggers whose followers mirror the InnovAsian target consumer.
  • Leveraging food truck resources, schedule InnovAsian #takeIN deliveries to bloggers’ neighborhoods in key SE markets.
  • Encourage bloggers to plan neighborhood block party featuring complimentary InnovAsian Cuisine.
  • Event attendees to be served General Tso’s Chicken, Chicken Fried Rice and Sweet & Sour Chicken in InnovAsian branded takeout boxes.
  • Post-event, blogger to post blog about event.
  • Total impressions: 405,599
 1 6,714


2 168,433


 3 7,832


 4 6,584


 5 8,639


 6 78,693


 7 103,150


 8 25,554


*Impressions are combination of monthly page views, Facebook fans and Twitter followers

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