Press Release: Front Porch, Carolina Churned Ice Cream, Launches Four New Flavors and Adds Two New Retailers to Southern-Inspired Line-Up

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FRONT PORCH, CAROLINA CHURNED ICE CREAM, LAUNCHES FOUR NEW FLAVORS AND ADDS TWO NEW RETAILERS TO SOUTHERN-INSPIRED LINE-UP

MOORESVILLE, N.C. (May 1, 2013) – One of the fastest growing ice cream pint brands in the U.S., Front Porch® Carolina Churned Ice Cream, recently released four new flavors to their Southern-inspired ice cream line and began distribution in regional Kroger and Walmart retailers.

Front Porch’s new flavors are County Fair Fried Apple Pie, Happily Pineapply Upside Down Cake, My-O-My Peanut Butter Pie and Wildly Wildberry Cheesecake. All four flavors are available pint-size in select grocer’s freezers and at the authentic ice cream parlor located next to the original creamery in downtown Mooresville.

“The best part about Front Porch is the truly distinctive flavors,” said Michael Werran, production manager at Mooresville Ice Cream Company and Front Porch. “These four new flavors fit perfectly with everything that is Front Porch and the South – plus they’re flavors everyone can enjoy!”

The pint-sized ice cream is also now available in the frozen section of two new retailers, Kroger and Walmart. This expands Front Porch’s distribution from 1,500 BI-LO, Food City, Food Lion, Harris Teeter, Ingles, Lowes Foods and Piggly Wiggly stores in Alabama, Washington DC, Delaware, Florida, Georgia, Kentucky, Maryland, North Carolina, South Carolina, Tennessee and Virginia to now almost 2,000 retailers. The ice cream can now be found westward into Illinois, Indiana, Ohio and Virginia.

The new flavor, Happily Pineapply Upside Down Cake, available to the public was a recipe inspired by Carolyn Malone, a Johnson & Wales University alumna. Malone submitted her “Memaw’s Pineapple Upside Down Cake” recipe in an exclusive contest Front Porch hosted with the university’s Charlotte, NC campus in the spring of 2012.

“The experience of working with Front Porch to create Happily Pineapply Upside Down Cake was a dream come true,” Malone said. “It’s very exciting to see the pint I inspired on the grocery store shelf!”

Front Porch and JWU are hosting a second student flavor competition again this spring. The Second Annual Front Porch New Flavor Competition 2013 launched in March and the final judging day will be April 26.

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About Mooresville Ice Cream Company, LLC

Mooresville Ice Cream Company, LLC, maker of Front Porch Carolina Churned Ice Cream and Deluxe Ice Cream, has been using the freshest and highest-quality ingredients to produce premium ice cream for 89 years. Both brands are also available at the authentic ice cream parlor located next to the original creamery in downtown Mooresville. In 2012, the company launched Front Porch, Southern-inspired Carolina Churned Ice Cream. Front Porch is sold across the Southeast in nine grocery retailers (BI-LO, Food City, Food Lion, Harris Teeter, Ingles, Kroger, Lowes Foods, Piggly Wiggly and Walmart) in 14 states: Alabama, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, North Carolina, Ohio, South Carolina, Tennessee, Virginia, West Virginia and Washington, DC. For additional information, visit http://www.enjoyfrontporch.com or https://www.facebook.com/enjoyfrontporch

https://lauraevinci.files.wordpress.com/2014/01/pressrelease-fpnewflavorsdistribution.pdf

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