Press Release: Johnson & Wales University Teams Up with Consumer Product Goods Producers to Innovate Recipes





CHARLOTTE, N.C. (April 15, 2013) – Johnson & Wales University (JWU) Charlotte Campus is leading the forefront of culinary innovation with Front Porch® Carolina Churned Ice Cream and Vedgee™ Fresh from the Garden Tortillas through student competitions, which will be judged at formal events on April 26.

“Our relationships with these big brands open up great opportunities for our students to be recognized,” said Assistant Professor, Chef Timothy Cameron.

The Second Annual Front Porch New Flavor Competition looks to JWU students to find the next Southern-inspired recipe for their ice cream brand. Of the submitted recipes, ten finalists will be selected to create their ice cream recipes. For the final judging event, each finalist will be serving his or her ice cream creation. Judges and media guests will be able to mingle and sample entries. All attendees will vote for their favorite to determine the People’s Choice Award winner.

“We love this opportunity to get fresh ideas from the students,” said Michael Werran, production manager at Mooresville Ice Cream Company and Front Porch. “Translating the recipes into mass production is the hardest part of the process and these students are educated about the real-world application of this contest.”

As part of the launch of Vedgee Tortillas, a newly created grocery product, Easy Foods, Inc. has partnered with JWU to incorporate Vedgee Tortilla recipe creation into the curriculum of two spring courses: Culture and Food (Sociology 2020) and Nutrition and Sensory Analysis (CUL 1375). Students have been tasked with developing recipes that uniquely utilize tortillas. Of the submitted recipes, six finalists will be selected to create and present tapas-styled versions of their recipe for a formal tasting event, to be attended and judged by Vedgee VIPs. In preparation for the final tasting, students will also attend a practice session that will be open to interested local media outlets.

“This program is a fascinating way to connect our tortillas with the innovation of these up-and-coming students at Johnson and Wales,” said Easy Foods Inc. President, William Isaias.

Both competitions contribute to the excitement of young, culinary minds at JWU. Winning students will receive monetary prizes from the sponsors, Mooresville Ice Cream Company (Front Porch) and Easy Foods, Inc. (Vedgee). Front Porch finalists will receive prizes totaling $2,600. The six Vedgee finalists will receive $2,250 total in scholarships. Amounts vary based on final placement.

“I am happy to be a sounding board as the students work on the next great flavor of the South,” said Assistant Professor, Chef John Maas.

The media are invited to attend all events. The Front Porch final judging event is April 26 from 11:00am to 1:00pm in the campus Academic Center at 801 W. Trade Street in Charlotte. The Vedgee practice round event is April 19 from 12:00pm to 5:00pm in classroom 337. The Vedgee formal tasting event is April 26 from 3:30pm to 8:30pm in dining room 32. All events will be held on the JWU Charlotte Campus. Parking available in Cedar Street Parking Garage.


About Easy Foods, Inc.

Easy Foods, Inc. has been providing authentic Mexican tortillas to upscale restaurants for years. Continued passion for great food has driven the company to rethink the ordinary tortilla and turn it into something extraordinary – Vedgee™. Vedgee Fresh from the Garden Tortillas believes it’s time for a tortilla to be the inspiration, the main ingredient that puts the tortilla as the center of any culinary creation. Vedgee Tortillas are created with 100% vegetable pureé, garden herbs and olive oil so any one of the eight unique flavors can be the catalyst for any dish from savory to sweet. For additional information, visit,, or 

About Mooresville Ice Cream Company, LLC

Mooresville Ice Cream Company, LLC, maker of Front Porch Carolina Churned Ice Cream and Deluxe Ice Cream, has been using the freshest and highest-quality ingredients to produce premium ice cream for 89 years. Both brands are also available at the authentic ice cream parlor located next to the original creamery in downtown Mooresville. In 2012, the company launched Front Porch, Southern-inspired Carolina Churned Ice Cream. Front Porch is sold across the Southeast in nine grocery retailers in 14 states: Alabama, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, North Carolina, Ohio, South Carolina, Tennessee, Virginia, West Virginia and Washington, DC. For additional information, visit or

About Johnson & Wales University

Founded in 1914, Johnson & Wales University is a private, nonprofit, accredited institution with approximately 17,000 graduate and undergraduate students at its four campuses in Providence, R.I.; North Miami, Fla.; Denver, Colo.; and Charlotte, N.C. An innovative educational leader, the university offers degree programs in arts and sciences, business, culinary arts, education, nutrition, hospitality and technology. Its unique model integrates arts and sciences and industry-focused education with work experience and leadership opportunities, inspiring students to achieve professional success and lifelong personal growth. The university’s impact is global, with alumni from 152 countries pursuing careers worldwide.


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