Press Release: InnovAsian Cuisine Launches Food Truck Tour, Sampling Program in the Southeast



SEATTLE, W.A. (April 6, 2013) – InnovAsian® Cuisine is embarking on a mobile tasting tour – providing samples of its innovative and mouthwatering Asian meals to Atlanta and select Florida cities, via an experiential food truck.

Throughout April and May, a food truck sponsored by InnovAsian Cuisine will be coasting the highways and making stops at various large festivals in the Southeast. The food truck will be promoting the InnovAsian brand with food samples, an instant win sweepstakes for fans of the brand’s Facebook page and plenty of high-value coupons.

“We know we make the most delicious frozen Asian meals and we want consumers to taste it to believe it,” said Mark Phelps, co-founder and president of InnovAsian. “Our frozen meals are so appealing because you can make them in the comfort of your home for your family and friends.”

InnovAsian’s vibrantly plum colored food truck touts that “Adventure awaits those willing to try another course” and encourages consumers to “#takeIN” by demonstrating that InnovAsian Cuisine is just as savory and delicious as what you’d take out from any restaurant. The food truck will sample two family-style entrées, General Tso’s Chicken and Sweet & Sour Chicken, along with one side dish, Chicken Fried Rice. These dishes are among 13 in the complete InnovAsian line, offering quick and easy ways to add variety to any meal.

“Food trucks are a unique way for the consumer to truly experience the taste, texture and flavor in the way the food is meant to be prepared,” said Jonell Walden, director of events and experiential marketing.

In addition to appearing at major events, such as the Flicks and Food Trucks in Tampa, the food truck will also be making special “#takeIN” deliveries to select neighborhoods throughout the southeast. These additional stops will deliver the experience of InnovAsian Cuisine “#takenIN” right to consumers’ front doors.

“Involving the food truck in our marketing efforts helps to bring the concept of ‘#takenIN’ InnovAsian Cuisine to life,” said Marisa Petriano, account director. “It provides an experience that when combined with traditional marketing tactics powerfully tells the InnovAsian story.”

Additionally, all fans of InnovAsian Cuisine on Facebook are invited to enter to win 60+ cash prizes at

Food truck has scheduled the following stops for consumers to taste the difference:

  • Street Team, April 24-25, Miami, FL
  • Pompano Beach Seafood Festival, April 26-28, Pompano Beach, FL
  • Street Team, May 2, Tampa-Jacksonville, FL
  • Isle of Eight Flags Shrimp Festival, May 4-5, Fernandina Beach, FL
  • Street Team, May 9, Orlando, FL
  • Street Team, May 15, Tampa, FL
  • Flick and Food Trucks, May 16, Tampa, FL
  • Street Team, May 16, Naples, FL
  • Street Team, May 23-24, Atlanta, GA
  • Atlanta Jazz Festival, May 25-27, Atlanta, GA


About InnovAsian Cuisine

InnovAsian is a line of 13 frozen Asian cuisines available in select retailers nationwide. In Georgia and Florida, you can find InnovAsian at BI-LO, Harris Teeter, Ingles, Publix and Walmart. InnovAsian is available in the freezer aisle. For more information, visit


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