Article: Behind the Wheel?

BEHIND THE WHEEL?

Put Down the Phone: Omega Chapter’s Facebook Campaign

Fall 2011

Most states now outlaw texting while driving, but that hasn’t stopped people from doing it. Consumer Reports found most people have recently seen someone texting behind the wheel. The distracted driving behavior kills nearly 6,000 Americans a year, according to the National Highway Traffic Safety Administration.

To help raise awareness about the dangers of distracted driving, Omega Chapter, Kansas, used social media to virtually reach out to students at the University of Kansas.

“Accidents caused by texting and driving are at an all-time high this year, and we felt it was imperative to do anything we can to help,” says Kelsi DeVos, chapter President. “The women of Omega Chapter felt that a social media blast would be the most effective way to communicate this information to college students. It was our hope that contributing to raise awareness will diminish the practice of texting while driving overall.”

On May 9, 2011, members of the chapter tweeted and updated their Facebook status to create awareness to their peers that this is a serious issue. The responses were unanimous that Kappa women are against the dangers of texting while driving.

Statistics show that texting while driving is just as dangerous as driving under the influence. Texting while driving is alarmingly common among younger drivers, according to a Consumer Reports National Research Center survey. Nearly one in three drivers under 30 admitted to texting behind the wheel.

Omega’s campaign has a simple message—put down the phone when you’re behind the wheel.

Car accidents are the leading cause of death in the United States. There’s no reason to add to the danger of being behind the wheel. Please join your Kappa sisters to avoid the dangers of texting while driving.

http://digital.watkinsprinting.com/publication/?i=82378#{“issue_id”:82378,”page”:18}

https://lauraevinci.files.wordpress.com/2011/10/2011-the-key-behind-the-wheel-article.pdf

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